Telecommunications

In the Telecom industry the majority of operators conduct analytics programs that enable them to use their internal data to boost the efficiency of their networks, segment customers, and drive profitability with some success. But the potential of big data poses a different challenge: how to combine much larger amounts of information to increase revenues and profits across the entire telecom value chain, from network operations to product development to marketing, sales, and customer service — and even to monetize the data itself.

Big data promises to promote growth and increase efficiency and profitability across the entire telecom value the benefits of big data over the opportunities available through traditional data warehousing technologies include:

• Optimizing routing and quality of service by analyzing network traffic in real time
• Analyzing call data records in real time to identify fraudulent behavior immediately
• Allowing call center reps to flexibly and profitably modify subscriber calling plans immediately
• Tailoring marketing campaigns to individual customers using location-based and social networking technologies
• Using insights into customer behavior and usage to develop new products and services
• Big data can even open up new sources of revenue, such as selling insights about customers to third parties.

to find out more about how to utilize the available data more efficiently to gain a competitive edge, you may contact us by email at info@eCfatum.com or yobyob@eCfatum.com or Tel No 07508 188212