Retail

Direct customer relationships are a privilege, but they also generate massive amounts of data. This wealth of information holds the potential to drive real frontline differentiation, if retailers have the right tools and approaches to make the most of this unique asset.

Our analytical experts at Ecfatum have the knowledge and the practical experience to work with disparate data sources, generate relevant insights, and derive a rich fact base to support business decisions for all key retail business processes.

Projects for clients often touch on the following topics:

• Insights-driven retail merchandizing, based on transaction or loyalty data, we conduct targeted data mining to help retailers make informed decisions about pricing, promotions, and assortment management.

It’s Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring the insights that retailers need to find, target and retain their ideal customers used to be a problem. Now, marketers are tasked with sifting through the enormous amount of data they have on hand. Big Data is just that, and the sheer amount makes it difficult not only to discern what’s valuable, but to discover what information might be missing or lost in the shuffle........................to find out more about how to utilize the available data more efficiently to gain a competitive edge, you may contact us by email at info@eCfatum.com or yobyob@gmail.com or Tel07508 188212